About Human-Centered Marketing Human-centered marketing is a trend that, as the name suggests, focuses on people and sees them as consumers who also actively participate in the relationship between organizations and the public, regardless of its nature, public, commercial, media, or social. This marketing is characterized in that it no longer sees viewers as passive receivers…

About Marketing Empathy Practice Marketing Empathy Practice: Empathy-based marketing means seeing through the eyes of your customers. To be truly customer-centric, marketers must understand their customers, their challenges, and what motivates them to take action. What is Marketing Empathy Practice? Marketing empathy practice means seeing through the eyes of your customers. To be truly customer-centric, marketers…

Introduction Modern marketing is a holistic, agile, data-driven approach that connects brands with their ideal customers to drive targeted business results. To achieve this level of personalization, as modern marketers, we must develop a deep understanding of our customers. Modern Marketing What Is It? Marketing as we know it has changed; the same definitions and concepts…

Introduction Inclusive marketing is marketing that embraces diversity in all its forms. These include age, appearance, ethnicity, and gender identity. As well as language, socioeconomic status, religion/spirituality, and physical/mental skill. It's about identifying that your audience is made up of different groups of people. What is Inclusive Marketing? Inclusive marketing is a technique professionals use to…

About Lead Nurturing One lead nurturing strategy is to "feed" prospects and "put them in an incubator." The goal is to change them through the conversion funnel. In concrete terms, it is about converting icy leads into qualified forecasts ready to buy. Much valued in the B2B sector, the lead nurturing strategy includes a series of…

About Direct Marketing Direct marketing or direct marketing is a type of advertising campaign that aims to trigger a result in a specific target—for example, visiting an e-commerce site or filling out a landing page form requesting brand information. It can be in different formats such as, for example, mail, and telemarketing, at the point of…

About 6 Things Influencer Marketing 6 Things Influencer Marketing: Influencer marketing is one of the best ways to quickly build your brand online and also increase awareness of your target audience. According to Forbes, influencer marketing is rising faster than digital ads, focusing on leveraging an industry leader's following to help grow their business. The magnificence…

About Trends B2B Influencer Marketing Trends B2B Influencer Marketing: "Influencer Marketing" often conjures images of fashion, fitness, lifestyle, and food influencers, those with thousands of Instagram followers, and associations with big brands. In other words, you probably immediately think of B2C brands that want to sell their products and services directly to consumers. However, this personality…

About Influence Relationships Crises Influence Relationships Crises: In the last few years of quarantine, the business world has been forced to rethink how it works. Overnight, companies found themselves vulnerable to the problem of changing consumer behavior and had to rethink their entire approach. During so many changes, influencer relationships can be vital for your…

About Influencer Marketing Blunders Influencer Marketing Blunders: One of the most common mistakes is choosing influencers with a large following. Many followers may not always result in a high engagement rate. Working with influencers with fewer followers but more engagement is better. What is Influencer Marketing? In a shell, influencer marketing is when a brand or…