Share This Article
About Instagram Analytics
Instagram Analytics: Are You Using the Right Tools? If you’re not sure, don’t worry, you are not alone. Analytics delivers the information you need to set achievable social media goals, while metrics are the only way to prove your Instagram ROI.
These are ideal tools, but how do you find the right apps?
In December 2018, Instagram already removed dozens of “growth hacking” parasitic apps like “Like & Who Views Instagram Viewers,” “Likes Followers Boost,” or “Unfollowers & Ghost Followers (Follower Insight)” by deciding to remove their old API.
Instagram’s third-party analytics tools have also had to adapt to the new privacy rules. Under these conditions, it is difficult for brands, professional accounts, and regular users to determine which tools are still working and which could meet their needs.
This article will list the best Instagram analytics tools in 2019 and then show you the metrics to track when using them.
Instagram Analytics: The Tools
There are many Instagram analytics tools, so you don’t have to limit yourself to just one.
For example, you might choose a tool that will be used exclusively to set up your influencer strategy or run your next contest on Instagram. Then, combine it with another powerful tool to manage multiple accounts and a complex posting schedule.
Read on to discover our favorite Instagram analytics tools.
1. Instagram Insights
Instagram, of course, comes with its analytics tools (however, you need to have a business profile).
You can study more about your audience’s demographics when they’re online, what they click on (your profile, your website), and what they like (their favorite posts, the ones they leave in the comments) right on the page. App.
The advantage here is that the data comes directly from the source, so it’s easy to understand and always at your fingertips.
However, Instagram will only show you information about the posts and stories you’ve created since you converted your account to a business profile. Also, you can’t view the data on the computer, get older information, or export it for analysis.
2. Hootsuite Analytics
You already know that Hootsuite (us!) offers a scheduler for Instagram, but don’t forget that our dashboard also includes a complete set of analytics tools.
Here are a few things the Hootsuite Analytics dashboard is capable of, unlike Instagram:
- View older data;
- Compare indicators over specific periods to obtain a chronological point of view;
- Produce customizable reports whenever you want;
- Examine the performance of specific posts using your favorite stats.
- Monitor your account’s reaction time in customer service conversations;
- Sort Instagram comments by sentiment (positive or negative).
Other benefits: Hootsuite also offers tools for social listening and competitor analysis. They can put your brand’s social profile data into a larger context.
Plus, since Hootsuite supports dozens of social media platforms, you can consolidate all your analytics in one place.
Iconosquare is the following tool on our list. This app offers a free Instagram audit for business accounts to give your insight into your brand’s strengths and weaknesses, and it evaluates your posts from the last 30 days and your general profile.
Of course, Iconosquare will offer you a free trial of their professional dashboard. Then you will benefit from all the most common indicators: participation rate, number of subscribers, data related to the Stories, etc.
You should also know that analytics is only part of Iconosquare’s offering, as the platform is also equipped with tools for social media management and scheduling, such as Hootsuite.
However, Iconosquare only supports Facebook and Instagram accounts.
4. Union Metrics
Like Hootsuite, Union Metrics accesses Instagram through the Graph API (i.e., the private API that can only be used by official partners). So you can trust the data it collects.
Source: Union Metrics
On the other hand, Union Metrics is just an analysis tool and does not offer any planning or management features. If you have the budget, use this app’s design reports, hashtag analysis, and automated previews.
Union Metric also offers a favorable balance on your Instagram account, which you can use to confirm information from Iconosquare.
Keyhole is positioned as a competitive analysis tool for Instagram, and it will let you know what your competitors see on their analytics dashboards.
Unfortunately, the Instagram API update 2018 weakened the app’s analytics capabilities. For example, you must specify an account to view your user data because all user data has been anonymized in search results.
Keyhole also offers a hashtag analytics tool that tracks hashtags (and hashtag-based campaigns) in real time across multiple platforms. It’s handy for those who regularly run contests on Instagram or need to check their brand’s hashtags.
If you want to spy on (or test) your competition more, we recommend using HypeAuditor. Since this app does not use the Instagram API but rather public data, it is a little less vulnerable to issues coming from Instagram.
You can quickly get an automated report for free on any Instagram account with more than a thousand followers. This app is also handy if you want to keep a close eye on your main competitors or are looking for influencers you can work with.
HypeAuditor not only provides an overall engagement rate but also analyzes the quality of your audience. You will be able to know if you can access it quickly and if it is authentic.
The leading Indicators to follow for a Good Instagram Analysis
Now that you know what each tool does, here are the most important metrics to watch for on your new dashboard.
The overall participation rate
Average of all posts: [post interactions ÷ total number of followers (or impressions) ✕ 100]
This percentage tends to decrease as the number of subscribers increases, but it is still the best way to measure how much your subscribers like you.
Almost any analytics tool can calculate this metric for your entire account, as well as per post. Hence, some experts believe that the number of impressions is more significant than the number of subscribers, so keep in mind that you could get a different percentage based on the calculators.
If you want to see additional about this calculation, here are all the ways to calculate the engagement rate.
The growth rate of the number of subscribers.
Number of subscribers acquired ÷ number of previous subscribers ✕ 100
Yes, it is true that the number of subscribers mainly favors our ego, but no other indicator significantly impacts natural reach.
Monitor your monthly growth rate and track your progress to know what’s working and not on Instagram.
Traffic is generated by referring sites.
Since our goal is to prove ROI, it is essential to monitor your Instagram account’s impact on website visits. While many analytics tools allow you to track how many people click on your bio link, feel free to optimize your analytics by using UTM parameters on your links.
This metric is critical on Instagram because you can’t add links to individual posts, and this is why Instagram traffic doesn’t always seem to come from Instagram. UTM parameters can retrieve data from anyone who copied and pasted the link into their browser, forwarded it to a friend, or was redirected by an influencer.
The demographics of all your subscribers are broken down by gender, location, age, and login date. This last point is beneficial in determining when the best time to post your content on Instagram.
The best hashtags
Instagram’s search function is based on hashtags, so they are the best way to attract new followers naturally.
However, instead of drowning in #instagood, #love, or #picoftheday, we recommend using this indicator to discover the most appropriate hashtags for your brand.
To Learn More about Instagram Hashtag Strategies, Check out Our Complete Guide.
Indicators Related to Individual Publications
Post engagement rate
Post interactions ÷ total number of followers (or impressions) ✕ 100
Interactions (likes, comments, and saves) are your lifeline on Instagram. Some social media experts still prefer words to likes, as they require more effort and thus can indicate more interest. However, many calculators still treat them the same way.
If your goals are to retain your customers or maintain a good relationship with them, count their comments separately and try to increase your number.
The total number of intervals your content was shown to Instagram users
The number of imitations a story or post generates can indicate how effectively it promotes your account and its content. Are you choosing the right hashtags? Are you effective when you advertise on multiple social networks? Have you considered paid posts?
Keep an eye out for this number, especially if your goal is to build brand awareness at the top of the sales funnel.
The total amount of exclusive accounts that viewed your content
Your natural reach is only partially related to the number of followers you have, as it also depends on the quality of your content. That is why it is essential to know how the Instagram algorithm works.
Instagram Stories Metrics
Commitment to stories
Total number of actions ÷ entire scope X 100
To measure engagement in your stories, you need to add the replies, profile views, and sticker taps they generated. These positive interactions can tell you what works on Instagram.
Check out our attendant for a complete list of analytics related to Instagram stories.
The number of navigation actions.
Instagram Stories are one of the posts about which it is possible to receive negative opinions on social networks. Pay immediate care to the number of times your audience selects the following buttons:
- Previous (revision history)
- Next (skip story)
- Next story (pass your rating)
- Exit (return to Twitter)
This is excellent information for those who are not afraid of adverse reactions. Use them, for example, to optimize your Instagram Stories.
Instagram Ad Metrics
Clicks ÷ impressions x 100
This number is used to assess whether an ad attracts attention effectively. A reasonably low rate means considering whether your action request is compelling enough.
For several brands, this number is the ultimate goal. Whether you need to sell your product, convince a new potential customer, or get an email address, make sure your Instagram landing page is as engaging as the ad that leads to it.
Once you have an Instagram business or creator profile, you can easily access your analytics through the Insights tab in the Instagram app. To Start, click the menu sign in the top right corner of your profile, then click the Status tab, which will open your business or creator profile stats.