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About Inbound marketing like HubSpot
Inbound marketing like HubSpot: Inbound marketing is a marketing strategy that encourages potential customers to take the first step.
Hence you run a big or small business; inbound marketing can save you time and money while providing you with a solid return on investment.
Inbound Marketing vs. Outbound Marketing
Both marketing are drastically different, although they share a common goal of increasing conversions and sales. Inbound is when you create great, engaging content, so it gets discovered more naturally. Outbound is direct communication with people.
For example, to meet the meaning of inbound marketing, offer must-have content like blogs, white papers, emails, social media, and SEO to clutch the attention of potential customers. The content is then distributed through word of mouth, social sharing, and ads that don’t disrupt the overall user experience.
In traditional outbound marketing, marketers have used “interrupt” to capture consumer attention. The brand positions itself firmly in front of potential customers and expects interest in buying. Some examples of outbound marketing are television advertising, billboards, telemarketing, radio advertising, and direct mail.
History of Inbound Marketing
HubSpot co-founder Brian Halligan invented the term “inbound marketing” in 2006. But the basics of inbound marketing strategy occurred long before HubSpot.
In 1999, Seth Godin composed Permission Marketing: Turning Strangers into Friends and Friends into Customers. Godin cheered marketers to respect consumer choice and time. A buyer must pledge their journey, not the marketer or the seller. This is the spirit of inbound marketing, although Godin took it further by using the term “permission marketing.”
Godin describes permission marketing as “the privilege (not the right) to deliver early, personal, relevant messages to people who sincerely want to receive them.” From the start, he realized people don’t like their inboxes when they’re filled with messages they never asked for.
The minute Brian Halligan and Dharmesh Shah started HubSpot in 2006, the roots of inbound marketing were already in place.
We are in a new time of ultra-personalized, relationship-focused inbound marketing. And things only get better with inbound marketing tools like social media, SEO, and automation.
Inbound Marketing Trends
Inbound marketing trends are subject to many changes. These are just some of the most important:
- Modified mobile content
- Automated marketing
- Video Marketing
No matter what fashions you follow, one factor is timeless: your brand voice. Customers respond better to inbound marketing strategies when the company appears genuine.
Inbound Marketing Strategy: How It Works
There are four steps in the inbound customer journey: engagement, conversion, closing, and delight. In the following sections, we’ll look at each stage and how to create an inbound marketing strategy to guide your prospects through the cycle.
1. Inbound Marketing: Attract
There is a contradiction at the heart of inbound marketing. How can you get customers to come if they have never heard of you? The answer is to attract or entice visitors to your website. This is like this:
Create Buyer Personas
Everyone is different, and not all of your prospects have the same interests, goals, and behaviors. So when evaluating your target market, it’s helpful to create several different buyer personas so you can customize your content to be more relevant to each prospect.
Post Engaging Videos
According to Hubspot Download’s Not another State of Marketing 2021 report, businesses are using video as a marketing tool before any other kind. Blogs, once the king of content, now takes second place, followed by infographics.
Whether you need to create short or long videos, it’s all about knowing your audience and your goals. For example, TikTok might be great if you’re trying to target Gen Z consumers for a specific product. At the same time, longer-form videos might be better if you’re trying to provide detailed information.
In 2020 alone, people watched 12.2 billion minutes (23,211 years) of video, and videos were found to increase conversion events.
Create Fantastic Blogs and Infographics
When people scroll over social media, they’re more likely to stop when they see an eye-catching headline or graphic on a blog. If you don’t stop looking, you won’t convert.
Use your blog to offer educational and insightful content. Use a blog to showcase your expertise, authority, and expertise in your industry. If you already have a blog, check and update old posts. This alone can increase your traffic by more than half.
Without a blog, you may miss out on a vast audience: 81% of blog marketers report a positive ROI for their inbound marketing.
Infographics are often part of blog posts and can also draw people in. Make sure they’re clear, eye-catching, and meet accessibility standards so everybody can benefit. (As a bonus, convenience can help with SEO!)
Master Search Engine Optimization
Visibility makes a big difference, which is why search engine optimization (SEO) is key to attracting incoming leads.
Good SEO makes your website appear higher on search engine consequences pages (SERPs). This still calculates as an inbound marketing strategy because while you “disrupt” users’ search results, don’t force yourself in their faces; it happens naturally.
When an important person uses a search engine to find your business’s product or service, the higher your website ranks on the page, the more visitors you can expect. You can also build expertise and reputation by writing quality content that will appear as featured in Google search results.
Use Social Networks
Hubspot reports that social media is the number one channel used in marketing, surpassing corporate websites and far outpacing email marketing. More companies plan to invest in it in the future, and you don’t want to be left behind.
Social listening is more critical than social marketing, where you pay attention to what your customers want to know before creating your content.
Research which networks are most valuable to your brand. While Instagram is the unique social media platform for marketers, quickly followed by Facebook, some businesses may be better served by other sites. For example, B2B companies cannot neglect LinkedIn, while Instagram is a must for B2C brands.
2. Inbound Marketing: Convert
Once you’ve started attracting potential customers, you need to get them to make a purchase. In inbound marketing, this is often referred to as “converting” leads.
Often the first step in nurturing a prospect is closed content. Up to this point in your inbound marketing strategy, you’ve given it all for nothing: engaging social media posts, engaging blogs, and interesting search results. Now that you have people’s attention, you can ask for something in return.
People must share their interests, industry, or contact details to access your glowing stuff. Therefore, an effective way is easily one of the most critical. Inbound Marketing tools you have. Your form should cover the content they not only want but need. Private content can be e-books, step-by-step instructions, access to your company’s services, or a coupon code that requires them also to accept your newsletter.
For incoming sellers, this information is pure gold. So you can still offer great content, but now it’s private content.
Landing Pages and Forms
The landing page is the backdrop for your private content. Your readers arrive by reading your free content and clicking a call-to-action (CTA) button that takes them to this page.
Host a form on your landing page that blocks closed content. Your users must fill out the form to access this content.
Forms should capture your prospect’s name, email address, phone number, and other relevant information. When a chance fills out a form on your website, you permit them to engage further.
Call to Action
The calls to action are an essential part of nurturing leads. Your prospects have taken the first steps in their buyer’s journey and care about your brand.
Be clear and short about what you expect from them. Use phrases like “Sign up now” or “Get my report.”
Many calls to action come in the form of a big, prominent button, making them easy to spot. Try to limit yourself to one call-to-action per landing page, so potential customers aren’t distracted.
Analysis and Reports
Use analytics and information to gain insight into which movements and sales tactics are actual for conversion. This data can help the squad sell smarter. Knowing what works and doesn’t gives you a massive advantage in closing the sale.
3. Inbound Marketing: Close
Conversion has its foot in the door; it’s time you do it all the time, turning those converted prospects into loyal customers. An inbound marketing strategy recognizes that everyone has a unique purchase journey.
What Does that Mean for You?
That means you can’t let things go after the conversion phase. You need to stay in touch and keep learning about your prospects throughout the process of converting them into a sale.
Use Customer Relationship Management (CRM).
It’s crucial to keep track of all of your prospect’s information. Customer relationship management (CRM) stands to manage customer and customer data, including marketing and sales team interactions. This info can help you better understand your customers and use this information to tailor your communications to individuals or groups.
To make this easier, use a marketing automation platform with an integrated CRM service or robust integrations with other CRM systems.
Run an Email Drip Campaign
Once you’ve collected the contact information and permission to send an email, it’s time to follow up. Tailor your email content to the needs of each potential customer, using the information they provide and the data you’ve collected through the previous steps to fill out your inbound marketing form.
Email marketing. It is usually included in a marketing automation platform and helps optimize email drip campaigns.
Post Demo Drip Campaign
Sometimes buyers don’t buy after seeing a demo or completing a free trial. So it’s wise to stay relevant and send them post-demo emails to keep your brand in mind. Try to find out why they didn’t buy and see how you can influence them without being pushy.
4. Inbound Marketing: Joy
So you’ve made a sale, and the inbound marketing cycle is over. Right?
Once a prospect converts a customer, they are a potential repeat customer and ambassador for your brand.
Once a customer deal is won, a good salesperson will not stop all strategies from the entry cycle. If he continues to communicate with his clients and offer valuable help, they will be likelier to tell people how amazing he is.
The Part of Marketing Automation in Inbound Marketing
To execute a successful inbound marketing strategy, you need the right tools. And also the essential tool is marketing automation.
Marketing automation is specifically designed to help marketers complete the inbound marketing process. It’s a software-as-a-service stage that helps marketers learn more about potential leads, convert those leads into sales, and enhance marketing spending.
The Top Marketing Automation Platform Includes Tools for all of the above Tactics, such as:
- Email automation
- Embedded or Embedded CRM
- Buyer personality character
- Blogging platform
- See score
- Landing page builder
- Dynamic Form Builder
- Website Visitor Identification
- Behavior Tracking
These features are there to run the inbound marketing cycle and are included in a good marketing automation platform.
The bottom line is clear: a marketing automation platform is a must for all inbound marketers. It saves time by helping you schedule emails or file information; it can help you transform your marketing strategy and drive sales like never before.
Benefits of Inbound Marketing Like Hubspot
There are many benefits to inbound marketing. For example, it costs 61% less than outbound marketing, and 41% of marketers worldwide say their inbound marketing has a remarkable ROI. Additionally, marketers and bloggers show even higher ROI on their inbound efforts.
Plus, when done right, inbound marketing is ten times more effective at converting than outbound.
These numbers specify a growing trend in consumer behavior. Traditional exit tactics don’t bring in the revenue they used to. Instead, consumers are more likely to be attracted to brands that offer relevant and engaging content.
Consider this: 61% of consumers prefer companies to provide personalized content, which is impossible with outbound marketing. The hard sell no longer works.
But when a brand can build a meaningful relationship through relevant content, consumers can be more involved in what they have to say and sell.
Inbound Marketing: A Strategy that Pays Off
Inbound marketing is content marketing, focusing on users, not their faces, and personalized marketing is the only way it works.
Perfect inbound marketing takes time and effort, but the return on investment is often worth it for everybody, from small businesses to marketing agencies.
Whether you’re learning inbound marketing for the first time or have a small team that can’t implement it, you may need extra help from an inbound marketing platform.
This is where SharpSpring comes in. We offer much more than inbound marketing – we are a complete revenue growth platform ready to help your business thrive.
Inbound marketing like hubspot is a business practice that attracts customers by creating valuable content and also experiences tailored to them. While outbound marketing interrupts your audience with content they don’t always want; inbound marketing makes the connections they’re looking for and solves the problems they already have.