Introduction Measuring social media ROI goal: As a social media marketer, you know well that networking adds value to your business. But can you measure the ROI of your social media marketing efforts? Social ROI can be difficult to prove. A study by LinkedIn found that 58 percent of digital marketers need to demonstrate the ROI…

About Social Media Campaign Don't Skip This Step The social media campaign doesn't skip this step: Launching a campaign on social networks is an excellent way to get exposure, attract more fans to your page and boost sales of your products. Provided, of course, that your digital campaign is successful. In this article, we will…

About the Latest Social Media Features Latest social media features: This year has been a turning point in companies' marketing strategies. The health crisis has changed our forms of communication, and now, more than ever, they are betting on digital technology. Online platforms have adapted to the new times, the new way of life, and…