Introduction Modern marketing is a holistic, agile, data-driven approach connecting brands with their customers to drive targeted business results. To achieve this equal of personalization, we must develop a deep understanding of our customs as modern marketers. Modern Marketing What Is It? Marketing as we know it has changed; the same definitions and concepts of ten…

Introduction About lead marketing: Lead generation is one of the most pursued goals for marketers trying to convert and increase their profits. First, do you see what a lead is or what it means in marketing? You may know this, but those leads don't turn into customers. Defining what a lead is can be complex, mainly…

About Direct Marketing Direct marketing or direct marketing is a type of advertising campaign that aims to trigger a result in a specific target—for example, visiting an e-commerce site or filling out a landing page form requesting brand information. It can be in different formats such as, for example, mail, and telemarketing, at the point of…

About Human-Centered Marketing Human-centered marketing is a trend that, as the name suggests, focuses on people and sees them as consumers who also actively participate in the relationship between organizations and the public, regardless of its nature, public, commercial, media, or social. This marketing is characterized in that it no longer sees viewers as passive receivers…

About Campaign Progress Meetings Campaign progress meetings (usually more formal) are designed to keep the pulse of the project: Schedule regular intervals (weekly, monthly, at specific milestones) to determine if the project is on track. Identify potential obstacles. Monitor the progress of the advisor. Campaign progress meetings are crucial in project supervision, and regular meetings with…