Share This Article
About Pinterest for Business
Pinterest for business: Do you currently only use Pinterest to plan your dream vacation or find delicious baked goods to try, or do you use Pinterest for your business? If you’re not already doing the latter, it might be time to bring your brand to this visual platform.
Pinterest offers a unique way for businesses of all sizes to market themselves: As a graphic search engine, Pinterest is a great way to introduce your brand to potential new customers.
This is because users flock to the platform for motivation. They want to stab new things, discover new ideas, find great recipes, and often get inspiration for their next purchase.
This article covers all the basics of Pinterest marketing to get you started, including:
What is Pinterest Marketing?
Pinterest marketing is a set of plans integrating Pinterest into your company’s broader social media marketing tactic to reach new audiences and increase awareness of your brands and products.
Allowing Pinterest Business, social media marketers are turning to the platform to:
- Reach new audiences and grow an online presence.
- Drive more visitors to the company’s website or online store.
- Drive conversions like newsletter signups, ticket sales, or buying.
- In addition, using Pinterest for business can help your brand reach many people and make money.
As of 2021, Pinterest is the 14th most extensive social network worldwide, with 459 million monthly active users. In addition, 80% of weekly Pinners have been exposed to a new brand or product on Pinterest. And Pinterest stats show that both the number of pinners created and the number of boards are increasing yearly.
This platform can be mainly beneficial if your business strategies are the same audience that loves and uses Pinterest. In the past, the platform has attracted women and people who want to buy or start a new project. However, as of 2021, it’s becoming increasingly popular among men and Gen Z.
Pinterest is also popular with people looking for positive inspiration: it’s not the platform for FOMO or controversy. Now that you see what Pinterest marketing is, it’s time to dive into how you can market your business on Pinterest.
How to Use Pinterest for Business?
1. Create a Pinterest Marketing Strategy
As with any other social media channel, start by designing a social media strategy for Pinterest, don’t jump in.
Creating a Pinterest marketing strategy means:
Establishment of SMART objectives (specific, measurable, achievable, relevant, and time-bound). Do you hope the platform will gain followers on Pinterest and generate traffic to your website, upsurge sales of a particular product or generate registrations for an event?
- Learn about Pinterest’s general audience and the likely demographic to use this channel.
- Get to know your brand’s specific Pinterest audience.
- Consider what your competitors are doing on this social media platform.
- Plan and incorporate branded content for Pinterest into your social media content calendar.
- Once you have a pure strategy, you can start working towards your goals.
2. Pin Compelling and Engaging Content
Pinterest is a graphical platform, so using it effectively for businesses means creating high-quality, engaging visual content to share.
So what makes a pin captivating?
- Vertical images. Data shows that 82% of users surf Pinterest on mobile devices. Capture a 2:3 aspect ratio to avoid awkward cropping of images.
- Consider the excellence of your image and video. You want to avoid pixelation, so look for the highest-quality photos and videos recommended by Pinterest.
- Descriptive specimen. Good descriptions can help you improve search engine optimization, add context to your pictures, and encourage users to click on links.
- Text overlay Consider adding a title that reinforces your visual message.
- Tasteful brand. If it makes intelligence for your brand and aligns with your Pinterest marketing strategy, incorporate your logo into your Pins, so your brand doesn’t get lost in the repin shuffle.
- Make sure your links work. Broken links don’t help your brand! So make sure your pin link does not result in a 404 and that it loads fast to give pinners the most satisfying user experience.
Finally, be consistent! Constant daily pinning is more effective than creating a board and filling it all out at once. And regular pinning ensures your content reaches a larger audience.
Using Hootsuite to schedule pins helps your brand stay on top of your content calendar.
3. Try Different Pin Formats
Pinterest is a platform for sharing images, but it’s not just about photos.
Mingle! Pin a video that encourages Pinners to buy from your eCommerce store, or add multiple photos to a Pin to create a carousel.
But even though 80% of users discover a new brand or product on Pinterest, think beyond purchases and promote your brand explicitly.
Pinners also come to the stage for inspiration, with 85% of Pinners saying they rise to Pinterest to start a new project. Also, consider posting how-to pins or inspiration boards to provide fun and valuable content for your audience.
4. Plan Your Boards Carefully
Meanwhile, 97% of Pinterest searches are unbranded; your branded boards can help reach fresh Pinners interested in specific topics or learning things.
For example, Oreo boards include pins with inspiration for upcoming holidays, like the Spooky Sweet Halloween and Holidays with Oreo boards, and recipe ideas, like the Oreo Cupcakes and Oreo Cookie Balls boards.
In other words, the brand cleverly combines boards of practical, engaging, and inspiring content with boards that do more promotion – and Aveeno has panels for its products, like Aveeno Form and Sun Care Boards:
But the product also has other boards, like the Earth Day board, which features pins that indirectly showcase the brand while showing an understanding of what its audience values and supports.
5. Enhance Your Pins for SEO
Pinterest is a search engine, so make guaranteed your business pins are easy to find when you search! Contain keywords in your Pin descriptions, on boards, and in hashtags.
Designed to pin fresh content from your business website and eliminate duplicate content, Rich Pins boost your brand’s Pinterest SEO.
Check out this article for more SEO tips and the top 100 Pinterest keywords.
6. Try Different Pinterest Ads
Another natural way to market your business on Pinterest is through ads, and Pinterest allows advertisers to target ads based on keywords, interests, location, age, and additional metrics and also categories.
And full audience targeting allows advertisers to reach specific groups of Pinterest users, including:
- People who have visited your website.
- People who have interacted with your Pins.
- People who have interacted with similar content on the platform.
- A personalized list, e.g., B. Your newsletter subscribers.
Pinterest has various ad types, from video ads to collections to sponsored pins. Find out all you need to see about Pinterest advertising here.
7. Track Metrics
A successful Pinterest marketing strategy is based on data. In other words, tracking, calculating, and analyzing key Pinterest metrics and also audience behavior helps social media managers identify what content is performing best and which is a little less engaging.
We tell you what metrics you should track and what tools you can use to monitor them here.
8. Promote Your Pinterest Profile
Finally, make sure your loyal fans on other platforms know that you’re also active on Pinterest. Promote your Pinterest profile:
- By linking your Pinterest profile to your business website.
- Include the link in your email signature.
- Cross-promoting your Pinterest business account on your company’s other social channels.
- Share Pinterest profile news in a company newsletter.
How to Established a Pinterest for Business Account?
If you use Pinterest for business, you should make sure you have created a Pinterest business account and not just use a personal statement. This is because a business account allows your brand to:
- Access analytics to the observer and measure your Pinterest marketing strategy.
- Run a variety of Pinterest ads.
- Set up a Store tab.
How to Account if You’ve Never Used Pinterest Before?
1: First, create a new account
- Go to pinterest.com and click on Sign Up.
- Sign up for a Pinterest business account
2: Route to the bottom of the popup
- And click Start Now!
- Click the popup button here
3: Enter your data
- Add your work email address and age, and also create a strong password. Ensure the email address you add isn’t associated with another Pinterest account. Then click Create Account.
- Enter details including email password and also age
4: Fill in the pitches to create your company profile
- You will be prompted to add your business name, language, and also location. Then click next.
5: Describe your business
- Select the description that finest describes your business and include a link to your website.
- Add the company name and describe the type of business.
- Link to a website
- Now you can start pinning and also posting ads!
How to Account if You Have a Private Pinterest Profile?
1: Sign in to your personal Pinterest account and go to Settings
- You get here by clicking the last button (a simple arrow icon) in the top right menu. This will open a dropdown menu. Then click Settings.
2: Select Account Settings from the menu on the left
- Left menu of account settings
3: Scroll down to Account Changes
- And in the Convert to Business Account section, click Convert Account.
4: Fill in your business information
- You will be prompted to add your business name, language, and location. You also choose the description that best describes your business and also include a connection to your website.
- Another choice is to connect a Pinterest business account to your existing personal account. To do this, click Add Account after navigating to Settings while logged in to your account:
- Add account in personal account settings
- Create button in Create an accessible business account
- After creating a connected Pinterest business account, follow the same stages as above: improve your business name, language, location, business description, and connection to your website.
- Whichever method suits your brand, once you’ve set up a Pinterest business account, you’re set to start marketing on Pinterest!
Pinterest is a graphical/visual social media platform that allows users to create and share pins, design boards, and also shop. The benefits of using Pinterest for businesses include brand exposure and a more extensive potential customer base.